The last-ditch effort by Paramount comes after the company shared its displeasure with the way the sale process has been handled by Warner Bros. Discovery.
"Networks don’t need “cute”—they need NFL stars. They need energy, unpredictability, authority, and charisma, all wrapped in someone who can make fans lean forward on a Sunday morning"
"The correspondence comes amid a heated second round of bids, due December 1, for the studio giant, which WBD hopes to sell or restructure by the end of the year"
"Bankers representing Paramount Skydance, Comcast and Netflix worked through the holiday weekend to finalize improved offers for all or portions of Warner Bros. Discovery"
"Bloomberg News first reported the deadline for second-round submissions, noting that the company could enter a period of exclusive negotiations with one bidder once the new proposals are received"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."