"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
“It’s odd and more than a little out of touch that even while CBS has announced a restructuring that introduces an additional layer of women executives, the leading editorial decision makers will mostly be men.”
The broadcasts saw their largest average audience from the adults 25-54 demographic since February 2022 and it's biggest total audience since January 2023.
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."