"In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like Sirius XM will help us expand our reach to a new audience that we’re excited to be a part of."
"O’Donnell, who has served as NBC’s senior White House correspondent for the past four years, brings more than 30 years of political reporting experience to her new assignment."
“In today’s news environment, our responsibility is to ensure the stories, commitment and goals of civic and community leaders are heard by our listeners and carried forward by future generations.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."