"Responsible talk hosts always have two targets: to update listeners with the latest facts and to allow the audience to react in a nationally broadcast town hall meeting without devolving into conspiracy theories of fearmongering."
When you think about platforms like TikTok, YouTube, or Instagram, those platforms really prioritize that video content, and it jump-starts the algorithm in a way that allows more visibility to all of our content.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."