"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
"Talk radio is in almost every way much freer than any of the television I did, [because] it's building a story. We're doing a commentary live on the air. Everything else I've been able to do, except for the live shots I did, I've been able to craft it. The crafting is immediate."
"If you have this great fortune and you don't have to go to work, you don't have to do any more of what you are doing, and you still want to do it? Man, that's awesome."
If you're running a news operation and you actually want to meet consumers where they are, you need more than one lane. You need an audio strategy, a long-form video strategy, a short-form video strategy, and a written strategy.
"There's no question in my mind the market is poorer for not having a station like WCBS covering important stories in the tri-state. There are a million stories that could use in-depth reporting, and local news makes a real difference in the communities where it's served."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
"You do not have to copy Bobby's style or act like a trial lawyer to win. The goal is simply to take these insights, adapt them to your unique voice, and make your show feel even more alive."