The only thing that will sink radio as a viable platform for high-quality content distribution and engaging advertising opportunities is the industry itself.
It sparks nostalgia, it encourages pride, and it lets us celebrate the work we do. But if the celebration stops there, we’re wasting a chance to keep radio top of mind in the conversations that matter.
"The work of public radio is more important today than it has ever been. I intend to continue supporting it, and I hope you will too. Thank you for listening.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."