"My time as WIBX’s Brand Manager was an exciting challenge that taught me numerous lessons about myself and my capabilities. I will miss the Mohawk Valley – especially all the friendships I made during my time here.”
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."