Tag: Newspaper Advertising

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Breaking Radio’s Code of Silence, One Story at a Time

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"If you want us to look away when you're committing business malpractice, you've come to the wrong place."

What’s Next for Mike Mulligan After Departing Chicago’s 104.3 The Score

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"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."

Bari Weiss’ 60 Minutes Vision is Coming Into Focus and It Isn’t Bad

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The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.

20 Brands in 20 Days: Scott Morello, HOT 96.9 & WROR Boston

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"The content around the music is just as important. Talk breaks, contests, sweepers, and songs combine to create the brand."

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

TV and Radio Are Heading in Opposite Directions

Columns Dave Greene Dave Greene -
Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...

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What’s Next for Mike Mulligan After Departing Chicago’s 104.3 The Score

Columns 0
"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."

Bari Weiss’ 60 Minutes Vision is Coming Into Focus and It Isn’t Bad

Columns 0
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.

20 Brands in 20 Days: Scott Morello, HOT 96.9 & WROR Boston

20 Brands in 20 Days 0
"The content around the music is just as important. Talk breaks, contests, sweepers, and songs combine to create the brand."

Bill Colarulo is Embracing a Bigger Role as 97.5 The Fanatic Evolves

Features 0
"I’m not satisfied with just competing. I want to win. I want our station to not just be relevant, but be one of the best sports stations in the country. We have an opportunity to do that."