Tag: Newspaper Advertising

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Stephen A. Smith Reveals He Was Consulted About Ryan Clark Being a Part of ESPN Layoffs

"Was I asked what I thought what my feelings were? Yes, I was. Of course I said we have to keep them. But I don't get to make those decisions."

ESPN New York’s Chris Carlin on Bart Scott Departure From Network: “This Is a Very Rough Day”

"I love him. Just for so many people, this is a very tough day. This is an unfortunate reality across a lot of industries these days, especially ours."

Mark Schlereth: ESPN Didn’t Feel Ryan Clark Could “Hold That In” When Pulled From NFL Live

"I don't think they felt comfortable that Ryan Clark would be able to hold that in. So, they let him go for the day and then pulled him off air before he had a chance."

Bad Commercials Can Be More Problematic Than Long Stop Sets

“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

TV and Radio Are Heading in Opposite Directions

Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...

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ESPN New York’s Chris Carlin on Bart Scott Departure From Network: “This Is a Very Rough Day”

"I love him. Just for so many people, this is a very tough day. This is an unfortunate reality across a lot of industries these days, especially ours."

Mark Schlereth: ESPN Didn’t Feel Ryan Clark Could “Hold That In” When Pulled From NFL Live

"I don't think they felt comfortable that Ryan Clark would be able to hold that in. So, they let him go for the day and then pulled him off air before he had a chance."

25% of News Consumers Now ‘Fanatics’, Stagwell Data Shows

Additionally, 74% say they have a more positive impression of companies that advertise within news environments.