"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Some estimates suggest the league could seek a doubling of its current deals. By comparison, media companies appear far more cautious, with expectations reportedly landing closer to a 25% increase."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."