Netflix’s NFL package just got much larger. Now the streamer needs it seen everywhere, including bars and restaurants.
What We Know: Netflix and EverPass Media signed a multiyear extension covering Netflix’s full NFL rights. The agreement will bring Netflix’s NFL content to commercial establishments nationwide. EverPass already handled Netflix’s Christmas Day games and boxing telecasts. The new deal adds the Week 1 Australia game, the league’s first Thanksgiving Eve matchup, two more Christmas games, a pivotal Week 18 contest, and NFL Honors. DirecTV for Business will also market and sell these games alongside other EverPass content.
What They Said: Alex Kaplan, CEO of EverPass Media: “Netflix continues to bring some of the NFL’s biggest moments to fans, and we’re excited to expand our partnership to make those events available to commercial businesses across the U.S. Digital distribution has fundamentally changed how audiences access content, and EverPass was built to help commercial businesses keep up with that evolution. By providing a simple, authorized way to access premium live events, we help bars, restaurants and other venues deliver the games that matter most to customers. Adding Netflix’s NFL live events to EverPass further strengthens our offering, giving establishments access to even more must-see events that drive engagement and create memorable experiences.”
What Remains Unclear: EverPass is currently being acquired by London-based DAZN, pending regulatory approval. Once completed, EverPass will rebrand as DAZN for Business. A closing timeline is unknown. It’s also unclear how that rebrand will affect existing partners like Netflix, DirecTV, and Amazon.
What It Means: Commercial, out-of-home viewership increasingly shapes how leagues and streamers judge reach. Full Nielsen out-of-home data mattered enormously during the recent World Cup. Moreover, Netflix needs that same measurement edge for a heavily hyped 2026 NFL season. In addition, securing EverPass, and DirecTV by extension, protects Netflix’s audience numbers well beyond home screens.
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