"I don’t know that the NFL wants to go down that road of taking the most popular sport in America right now, the one that gets the most eyeballs, and taking it off of over-the-air broadcast"
What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.
Nielsen is expanding its out-of-home panel to expand its coverage to all U.S. TV households. While Nielsen has tracked out-of-home viewing in venues like...
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."