"Listen, the NFL has made it completely clear. They take no prisoners now with the TV schedule, they don't care about anybody else, and they don't care about any other league."
After today, 'Good Morning Football' will take a brief hiatus, then move to LA. But outside of host Jamie Erdahl, who else will join the show on the West Coast?
Bidding is expected to start at $50 million among the current NFL media partners but some think the games could sell for $75 million to $100 million apiece.
NFL owners will vote to expand the potential pool of teams eligible for the program to make the show less invasive while helping producers tell better stories.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."