"If I'm the league, does it make more financial sense by selling off a game here, a game here, to five different partners and really trying to fleece them...making it realy competitive, and having them overpay. Or, to farm it out ourselves, like to really own everything ourselves."
“FOX can keep Olsen and Olsen can stay the network’s top analyst. All that has to happen is the network has to move Greg Olsen from its NFL coverage to its college football coverage.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."