Tag: Nielsen Radio Ratings
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How to Use Underutilized Nielsen Data to Your Advantage
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Nielsen Ceasing RADAR Network Radio Ratings
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
How to Get Nielsen Credit for Streaming and Social Media Videos
The technical aspects aren’t always easy.
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
What Do Clay Travis, Mark Levin, and NPR Have in Common?
No other format has this issue at this level of magnitude.