Tag: Nielsen Radio Ratings
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How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
How to Get Nielsen Credit for Streaming and Social Media Videos
The technical aspects aren’t always easy.
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
What Do Clay Travis, Mark Levin, and NPR Have in Common?
No other format has this issue at this level of magnitude.
As the Media Landscape Shifts, Should Nielsen Change, Too?
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
How to List Your Station With Nielsen for Maximum Ratings Results
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.