Tag: Nielsen Radio Ratings
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How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
Nielsen Moving Jobs Oversees In New Round of Layoffs
"Parts of our global workforce will be impacted. This process is expected to take time, and I know the uncertainty can be difficult."
How to Use Underutilized Nielsen Data to Your Advantage
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Nielsen Ceasing RADAR Network Radio Ratings
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.