Tag: Nielsen Radio Ratings
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How to Use Nielsen to Look Through Full PPM Samples
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.
Long Record of Laziness By Nielsen to News/Talk Radio Continues
Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.
KOA Continues Steady Growth in Denver Winter Ratings Book
With Persons 35-64, KOA saw a 2.5 share, identical to its fall book showing, but up from the 1.8 it featured during the winter 2023 book.
WCCO, Twin Cities News Talk Engaged in Tight Race in Minneapolis Winter Ratings Book
In weekday prime (M-F, 6a-7p), the stations jockeyed for position depending on demo.
KYW, WPHT Deliver Results in Philadelphia Winter Ratings Book
Among the 12+ crowd, KYW delivered a 6.3, fifth place finish in both weekday prime, and full week.
700 WLW Dominates in Cincinnati Winter Ratings Book
"Mornings produced the highest share on the station, delivering a massive 17.2 share among Persons 35-64."
SuperTalk 99.7 WTN Delivers Big Drive Time Numbers in Nashville Winter Ratings Book
"Among the weekday shows, SuperTalk 99.7 WTN received its highest numbers in morning drive (5a-9a)."
Nielsen Can Avoid Recent Criticism With One Simple Move
Put the study out there for all of us in the industry to review and raise questions.
101 KXL Delivers Dominant Ratings Performance in Portland Winter Book
101 KXL finished second in the market in both Persons 35-64 and Persons 25-54.