"78% of radio stations are playing the wrong songs, that's been a number we've used in our company for decades. Easily three-fourths of all stations are playing the wrong songs.”
CHR needs to engage younger listeners and the only way to do it is first to learn to talk to them and that’ll mean innovating and trying new content on the air and probably returning to some vintage tactics that will feel new again as its been so long since they’ve been used.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."