Tag: Olivia Rodrigo
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Olivia Rodrigo’s Festival Takeover on 88.5 The SoCal Sound Makes Waves
"Rodrigo used AAA radio — not social media — to make a major cultural announcement"
Why Aesthetic Branding Is Vital To Earn Attention in an Algorithmic Ecosystem
"Many artists now recognize branding as a necessary tool that can amplify their music. It creates a vibe and allows a story to be told on the artist’s terms."
Marty Linck And 106.5 The Arch Delight And Surprise St. Louis
“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."