"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."
"We are paying journalists to go report stories for us. We’re trying to go to death row as well as trying to buy a sculpture of myself made out of butter."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."