Tag: Paul Riismandel

"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”

Podcasting's political audience now more closely mirrors the broader population, creating opportunities for publishers across the political spectrum.

"This delivers a more accurate view on how podcast campaigns influence both perception and action.”

"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."

"While we see yet another bump in the preference to use YouTube for podcasts, we don't see notable change in the number of weekly podcast consumers who are only watching their podcasts."

For years, Democrats heavily outranked Republicans as news podcast consumers. But new data from Signal Hill Insights and Triton Digital shows that it has...

"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."

"When we look at the correlation of those smart TV users and what is the app they use most for podcasts, it's overwhelmingly YouTube."