Tag: Peter Thiele

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

The Untold Challenges Radio Professionals See While Moving For A New Job

Columns Peter Thiele Peter Thiele -
Moving sucks, but adventures and personal growth are the benefits. 

3 Tips to Avoid Ruining the Ratings Expected from the 2024 Presidential Election

Columns Peter Thiele Peter Thiele -
This election season, think about your audience first.  Tell them the truth.  Your job is not to represent the powerful but defend the people.

Will Radio Be the Next Video Star?

Columns Peter Thiele Peter Thiele -
I often see radio station videos online with minimal production values. This is very problematic. People want eye candy.

Separating Confirmation Bias From The Truth is More Difficult Than Ever

Columns Peter Thiele Peter Thiele -
I love it when listeners send me YouTube video links or article links. I can usually confirm or lance the misinformation boil in the heart in less than 60 seconds. 

Joining iHeart Radio Means My Job at KZRG Could Be Yours

Columns Peter Thiele Peter Thiele -
Radio in 2024 will be about adaptation. We need to reinvent some aspects of our medium. 

Barrett News Media’s Top 20 Mid Market News Talk Program Directors of 2023

2023 Jason Barrett Jason Barrett -
"A total of 69 program directors were eligible for votes in the Mid Market PDs category."

As 2024 Approaches, What Are News/Talk Radio Professionals Focused On?

Columns Peter Thiele Peter Thiele -
What do you want your station(s) to accomplish? What needs a fresh coat of paint on the station? Is there a show on the station that needs a reinvention?

How to Take Your Personal Brand to the Next Level

Columns Peter Thiele Peter Thiele -
Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

3 Tips on How to Get Station and Market Research Without the Whopping Budgets

Columns Peter Thiele Peter Thiele -
Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community. 

One Question Every News/Talk Radio Host Needs to Answer Truthfully

Columns Peter Thiele Peter Thiele -
Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."