Tag: Peter Thiele

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How to Take Your Personal Brand to the Next Level

Columns Peter Thiele Peter Thiele -
Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

3 Tips on How to Get Station and Market Research Without the Whopping Budgets

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Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community. 

One Question Every News/Talk Radio Host Needs to Answer Truthfully

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Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.

How to Follow the Radio Ratings Data to News/Talk Success

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The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.

News/Talk Radio Hosts All Need Some Resilience

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This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a few things. 

Talk Radio Needs to Reimagine Call Screening

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Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun. 

Mastering This News/Talk Radio Skill Can Grow Your Ratings

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Imagine being at a diner and a person coming up to greet you and a friend at a table. Do you leave the new person out? No, you introduce your friend and fill the person in on the conversation. 

Does Your Radio Station Sound Big?

Columns Peter Thiele Peter Thiele -
I believe that every radio station has its own personality and feeling. I think that every programmer needs to find that station’s sound. As a PD,...

News Radio Hosts Need to Learn to Tell a Joke

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There is a basic formula to tell a joke on the air. Most radio people are not that funny and there is a way to...

Learn To Be Your Own Biggest Critic

Columns Peter Thiele Peter Thiele -
We all have told ourselves lies. I have lied to myself. It is so easy today.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."