Tag: Peter Thiele

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How to Follow the Radio Ratings Data to News/Talk Success

Columns Peter Thiele Peter Thiele -
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.

News/Talk Radio Hosts All Need Some Resilience

Columns Peter Thiele Peter Thiele -
This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a few things. 

Talk Radio Needs to Reimagine Call Screening

Columns Peter Thiele Peter Thiele -
Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun. 

Mastering This News/Talk Radio Skill Can Grow Your Ratings

Columns Peter Thiele Peter Thiele -
Imagine being at a diner and a person coming up to greet you and a friend at a table. Do you leave the new person out? No, you introduce your friend and fill the person in on the conversation. 

Does Your Radio Station Sound Big?

Columns Peter Thiele Peter Thiele -
I believe that every radio station has its own personality and feeling. I think that every programmer needs to find that station’s sound. As a PD,...

News Radio Hosts Need to Learn to Tell a Joke

Columns Peter Thiele Peter Thiele -
There is a basic formula to tell a joke on the air. Most radio people are not that funny and there is a way to...

Learn To Be Your Own Biggest Critic

Columns Peter Thiele Peter Thiele -
We all have told ourselves lies. I have lied to myself. It is so easy today.

A News/Talk Radio Autopsy After the BNM Summit

Columns Peter Thiele Peter Thiele -
The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up. 

Direct Results, Omaha Steaks Reward 930 WBEN With $4K Advertising Buy at 2023 BNM Summit

Business BNM Staff BNM Staff -
At the 2023 BNM Summit, one of the final panels of the conference featured a Shark Tank style competition for three news/talk brands competing...

2023 BNM Summit – Day 2

Columns Jason Barrett Jason Barrett -
"Relaying news, information, insights, and interesting perspectives shared on stage at the 2023 BNM Summit."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."