Tag: Peter Thiele

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

After the iHeartMedia Layoffs: Here’s What to Do Next Whether You Want to Stay in Radio

Columns Peter Thiele Peter Thiele -
Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.

Why News/Talk Radio Hosts Should Care More About Nielsen Than Instagram Likes

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Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

Radio Stations for Sale: How Profitability Is Reshaping Small Markets

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Tradition is nice, but it is not necessarily embraced by advertisers or listeners.

Why News/Talk Radio Hosts Are Losing Focus in the Studio

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Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.

Why News/Talk Radio Program Directors Should Stop Playing It Safe

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News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key

What Stephen Colbert’s Cancelation Can Teach News/Talk Radio Hosts

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If you are a news/talk host, your job is to tell the truth from your point of view. You don't want to be a parody of yourself.

Why Unpredictability Is News/Talk Radio’s Most Underrated Weapon

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There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

Columns Peter Thiele Peter Thiele -
The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

News/Talk Radio and the On-Demand Problem No One Has Solved Yet

Columns Peter Thiele Peter Thiele -
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking

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Treat every moment on your station or show as a precious commodity.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."