Tag: Peter Thiele
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Why Unpredictability Is News/Talk Radio’s Most Underrated Weapon
There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.
How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis
The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.
News/Talk Radio and the On-Demand Problem No One Has Solved Yet
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking
Treat every moment on your station or show as a precious commodity.
How to Refresh Your Morning Show Before Management Does It for You
I hate to hit you with this truth bomb: we are all replaceable. It is show business.
Why News/Talk Radio Is Shrinking — and How to Fix It
Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.
How to Build a News/Talk Radio Brand That Actually Means Something
Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.
The One Habit That’s Made Me a Better Radio Program Director
Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.
Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants
I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.
News/Talk Radio Has a Blind Spot and It’s Costing You Listeners
There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.