Tag: Peter Thiele

The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.

Obviously, your station’s spot load and corporate initiatives may dictate promo schedules. Including promos that repeat in rotation, I have approximately 50 promos in that rotator.

I may be living in some sort of fantasyland that I frequently rail about in these columns. I don’t believe that these special moments are unusual or examples of confirmation bias. This is real life.

Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling.

We live in an on-demand world. People expect immediate information, and with their cell phones, they can get it.

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.

No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.

Develop your own thoughts, observations, and opinions. You are being paid to provide originality. People love your show because of you. Be that thought leader.

I have been downsized and fired. I know your emotions. You have every right in the world to be angry. Here is the truth: it doesn't help you to disparage your former employer.