Tag: Peter Thiele

Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling.

We live in an on-demand world. People expect immediate information, and with their cell phones, they can get it.

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.

No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.

Develop your own thoughts, observations, and opinions. You are being paid to provide originality. People love your show because of you. Be that thought leader.

I have been downsized and fired. I know your emotions. You have every right in the world to be angry. Here is the truth: it doesn't help you to disparage your former employer.

Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.

In the last decade or so, the Steelers had a winning record and likely made the playoffs. Sadly, the Steelers are not ready for a Super Bowl run. How about your show? Is it competitive? Is it a winner?

There is a significant portion of your audience that gets home on a Friday night and has no real human contact until they arrive at work on Monday. There is an opportunity for radio.