Tag: Peter Thiele

Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.

In the last decade or so, the Steelers had a winning record and likely made the playoffs. Sadly, the Steelers are not ready for a Super Bowl run. How about your show? Is it competitive? Is it a winner?

There is a significant portion of your audience that gets home on a Friday night and has no real human contact until they arrive at work on Monday. There is an opportunity for radio.

Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.

If you have been given the microphone on a news/talk station, there are many very cool things about it. Emery's introspective musings are a reminder of the gift that you have as a host.

How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

Tradition is nice, but it is not necessarily embraced by advertisers or listeners.