Tag: Peter Thiele

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

Tradition is nice, but it is not necessarily embraced by advertisers or listeners.

Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.

News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key

If you are a news/talk host, your job is to tell the truth from your point of view. You don't want to be a parody of yourself.

There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.

The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.