Tag: Peter Thiele

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

Columns Peter Thiele Peter Thiele -
The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

News/Talk Radio and the On-Demand Problem No One Has Solved Yet

Columns Peter Thiele Peter Thiele -
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking

Columns Peter Thiele Peter Thiele -
Treat every moment on your station or show as a precious commodity.

How to Refresh Your Morning Show Before Management Does It for You

Columns Peter Thiele Peter Thiele -
I hate to hit you with this truth bomb: we are all replaceable. It is show business.

Why News/Talk Radio Is Shrinking — and How to Fix It

Columns Peter Thiele Peter Thiele -
Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.

How to Build a News/Talk Radio Brand That Actually Means Something

Columns Peter Thiele Peter Thiele -
Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.

The One Habit That’s Made Me a Better Radio Program Director

Columns Peter Thiele Peter Thiele -
Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.

Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants

Columns Peter Thiele Peter Thiele -
I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.

News/Talk Radio Has a Blind Spot and It’s Costing You Listeners

Columns Peter Thiele Peter Thiele -
There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.

What Advice News/Talk Radio PDs Would Give Cumulus Counterparts Following Bankruptcy Announcement

Features Garrett Searight Garrett Searight -
"It feels wrong to say 'just keep your head down and do what you always do,' but I would say just keep your head down and do what you always do."
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."