Tag: Peter Thiele

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

The Case for Smarter Midterm Coverage on News/Talk Radio

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If you are in the growing audience game, a host totally focused on the balls and strikes of the congressional primary will lose listeners.

Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live

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We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.

In an AI-Driven World, Talk Radio May Be the Last Human Connection

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Radio is people. The more human the format, the happier the audience is.

Why Finding the Next Great Radio Host Has Become a Challenge

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How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.

The 3 Things Talk Radio Hosts Need to Master to Be Successful

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Give reasons to keep listening. Storytelling is part of a listener-focused experience.

In Modern Talk Radio, Your Look Has to Match Your Voice

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You need to dress the role. You need to have a certain look that is recognizable. Being the radio guy or gal who thinks homeless chic is a great look — it is not.

Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success

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If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.

The One Thing News/Talk Radio Must Get Right in 2026

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There is no wiggle room. If your station or show is not delivering on its mission, there is no reason for listeners to stay.

How This News/Talk Radio PD Uses AI Every Day

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It's like having staff writers

How Text Lines Can Help Your News/Talk Radio Show — And How They Can Ruin It

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Don’t consider the text line to be an accurate representation of your station’s listeners. It isn’t.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."