Tag: Peter Thiele
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How to Build a News/Talk Radio Brand That Actually Means Something
Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.
The One Habit That’s Made Me a Better Radio Program Director
Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.
Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants
I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.
News/Talk Radio Has a Blind Spot and It’s Costing You Listeners
There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.
What Advice News/Talk Radio PDs Would Give Cumulus Counterparts Following Bankruptcy Announcement
"It feels wrong to say 'just keep your head down and do what you always do,' but I would say just keep your head down and do what you always do."
Stop Blaming Cumulus Media — Wall Street Made This Mess
The future of radio is in our hands. We didn't create this predicament, but we do have the opportunity to build that future.
As Midterm Elections Approach, Here’s an Interview Blueprint for News/Talk Radio Pros
Always remember, you are in a privileged position. You get to ask questions for the people.
Don’t Let the State of the Union Swallow Your News/Talk Radio Schedule
I am not saying to ignore the State of the Union. But we should all be focused on the biggest story, and that could be the State of the Union. More than likely, there will be something else.
The Case for Smarter Midterm Coverage on News/Talk Radio
If you are in the growing audience game, a host totally focused on the balls and strikes of the congressional primary will lose listeners.
Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.