Tag: Peter Thiele
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Don’t Let the State of the Union Swallow Your News/Talk Radio Schedule
I am not saying to ignore the State of the Union. But we should all be focused on the biggest story, and that could be the State of the Union. More than likely, there will be something else.
The Case for Smarter Midterm Coverage on News/Talk Radio
If you are in the growing audience game, a host totally focused on the balls and strikes of the congressional primary will lose listeners.
Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.
In an AI-Driven World, Talk Radio May Be the Last Human Connection
Radio is people. The more human the format, the happier the audience is.
Why Finding the Next Great Radio Host Has Become a Challenge
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.
The 3 Things Talk Radio Hosts Need to Master to Be Successful
Give reasons to keep listening. Storytelling is part of a listener-focused experience.
In Modern Talk Radio, Your Look Has to Match Your Voice
You need to dress the role. You need to have a certain look that is recognizable. Being the radio guy or gal who thinks homeless chic is a great look — it is not.
Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.
The One Thing News/Talk Radio Must Get Right in 2026
There is no wiggle room. If your station or show is not delivering on its mission, there is no reason for listeners to stay.