Tag: Peter Thiele

Browse our Latest articles!

The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

After the Charlie Kirk Memorial, News/Talk Radio Hosts Need Answers to These 4 Questions

Every successful host must have a unique wrinkle to stand out.

For News/Talk Radio, Charlie Kirk Assassination Is a Sobering Wake-Up Call

My viewpoint has been sharpened by those who see things differently.

Why Soulless Digital Advertising Can’t Compete with a Strong Radio Endorsement

Make every moment on your show essential — even the commercials.

Why News/Talk Radio Should Stop Chasing Logos and Start Serving the Audience

If your station sucks, a rebrand without an actual plan will fall flat.

How Talk Radio Personalities Can Protect Their Jobs by Supporting Sales Teams

If your endorsements are sold out, you will be very difficult to fire.

Why The BNM Summit Is a Game-Changer for News/Talk Radio Professionals

What the BNM Summit provides are ideas. We are all in the radio station working every day, and sometimes you need to hear the perspective of others.

How Howard Stern Lost His Edge

Howard has become the sycophant he once claimed to hate. His antics became as tame as a sleeping puppy.

Why News/Talk Radio PDs Must Reexamine News, Sports, Weather, and Traffic Reports

I argue that the information expenses are some of the most important dollars in your budget.

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

How Every News/Talk Radio PD Should Grade Their Hosts on Selecting Topic A

One of the attributes of a great talk show host is that they know a little something about everything.

Popular

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."