Tag: Peter Thiele
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Why Finding the Next Great Radio Host Has Become a Challenge
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.
The 3 Things Talk Radio Hosts Need to Master to Be Successful
Give reasons to keep listening. Storytelling is part of a listener-focused experience.
In Modern Talk Radio, Your Look Has to Match Your Voice
You need to dress the role. You need to have a certain look that is recognizable. Being the radio guy or gal who thinks homeless chic is a great look — it is not.
Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.
The One Thing News/Talk Radio Must Get Right in 2026
There is no wiggle room. If your station or show is not delivering on its mission, there is no reason for listeners to stay.
How Text Lines Can Help Your News/Talk Radio Show — And How They Can Ruin It
Don’t consider the text line to be an accurate representation of your station’s listeners. It isn’t.
What News/Talk Radio Stations Can Learn from Past Brokered Programming Scandals
Paid-for broadcasts are a reality. Here are some other things to keep in mind. Your company may be on top of this, but it is a good refresher.
Why Refilling the News/Talk Radio Listener Funnel Matters More Than Ever
There is a war for people’s attention. It’s a huge battle. It starts with making sure your station or show is focused on the right things.
For News/Talk Radio Hosts, Pop Culture Knowledge Is Just as Important as Political Policy
If there is a big cultural happening and you are totally unfamiliar with the person, that is a problem.