Tag: Peter Thiele
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Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.
The One Thing News/Talk Radio Must Get Right in 2026
There is no wiggle room. If your station or show is not delivering on its mission, there is no reason for listeners to stay.
How Text Lines Can Help Your News/Talk Radio Show — And How They Can Ruin It
Don’t consider the text line to be an accurate representation of your station’s listeners. It isn’t.
What News/Talk Radio Stations Can Learn from Past Brokered Programming Scandals
Paid-for broadcasts are a reality. Here are some other things to keep in mind. Your company may be on top of this, but it is a good refresher.
Why Refilling the News/Talk Radio Listener Funnel Matters More Than Ever
There is a war for people’s attention. It’s a huge battle. It starts with making sure your station or show is focused on the right things.
For News/Talk Radio Hosts, Pop Culture Knowledge Is Just as Important as Political Policy
If there is a big cultural happening and you are totally unfamiliar with the person, that is a problem.
How to Keep Your News/Talk Radio Station Relevant During the Holidays
Part of the fun of news/talk radio is that we are at the center of informing our communities during important moments. Being prepared for anything is our mission. This includes compelling holiday programming.
Self-Care Isn’t Just a Buzzword: A Radio Pro’s Guide to Staying Sane
I used to roll my eyes when someone said the term “self-care.”
Why Personal Connections Between News/Talk Radio Leaders and Syndicated Hosts Still Matter
I probably receive 100 emails every day, and some brand managers get many more. Your email touting that you have common sense and want to talk politics is not enough.