Tag: Peter Thiele
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Why Soulless Digital Advertising Can’t Compete with a Strong Radio Endorsement
Make every moment on your show essential — even the commercials.
Why News/Talk Radio Should Stop Chasing Logos and Start Serving the Audience
If your station sucks, a rebrand without an actual plan will fall flat.
How Talk Radio Personalities Can Protect Their Jobs by Supporting Sales Teams
If your endorsements are sold out, you will be very difficult to fire.
Why The BNM Summit Is a Game-Changer for News/Talk Radio Professionals
What the BNM Summit provides are ideas. We are all in the radio station working every day, and sometimes you need to hear the perspective of others.
How Howard Stern Lost His Edge
Howard has become the sycophant he once claimed to hate. His antics became as tame as a sleeping puppy.
Why News/Talk Radio PDs Must Reexamine News, Sports, Weather, and Traffic Reports
I argue that the information expenses are some of the most important dollars in your budget.
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.
How Every News/Talk Radio PD Should Grade Their Hosts on Selecting Topic A
One of the attributes of a great talk show host is that they know a little something about everything.
What the Coldplay Couple Teaches About Office Relationships in Radio
You are a powerful member of the media. You’re likely quite attractive to co-workers and listeners. If you let your guard down, you could easily lose everything.
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.