Tag: Peter Thiele
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Why News/Talk Radio PDs Must Reexamine News, Sports, Weather, and Traffic Reports
I argue that the information expenses are some of the most important dollars in your budget.
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.
How Every News/Talk Radio PD Should Grade Their Hosts on Selecting Topic A
One of the attributes of a great talk show host is that they know a little something about everything.
What the Coldplay Couple Teaches About Office Relationships in Radio
You are a powerful member of the media. You’re likely quite attractive to co-workers and listeners. If you let your guard down, you could easily lose everything.
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.
Why Most News/Talk Radio Hosts Fail and 3 Tips on How to Stand Out
Most people -- and sadly some talk show hosts -- cannot state a clear opinion on many things.
Why Appointment Listening Is Still Critical for News/Talk Radio Success
If you are not grabbing your listener’s attention immediately, you’re going to be ignored.
6 Attributes News/Talk Radio Must Reinforce to Stay on Top
Are you hitting these sweet spots?
A Guide to Help News/Talk Radio Leaders Overcome Obstacles
Figure out strategies to deal with these challenges.
4 Questions News/Talk Radio Leaders Need to Answer When Deciding On an Imaging Voice
Your station’s presentation must be correct. It is not an easy thing to accomplish.