Tag: Peter Thiele

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Fox News Shouldn’t Be the Standard For News/Talk Radio

Columns Peter Thiele Peter Thiele -
Fox News has about 1% of the U.S. population watching...If you can live on 1% of your community listening to your station, keep it up.

The 2024 Campaign Season News/Talk Playbook

Columns Peter Thiele Peter Thiele -
This is your show. Don’t get caught up in the campaign before your audience is actually really interested.

6 Tips For Dealing With Publicists

Columns Peter Thiele Peter Thiele -
I’ll give you my rules for the people slinging guest pitches.

9 News Radio Writing Tips

Columns Peter Thiele Peter Thiele -
Journalism schools teach newspaper writing techniques. Seemingly, a lot of radio news is written in that style.

How to Balance National Topics on a Local Show

Columns Peter Thiele Peter Thiele -
Local shows should focus on local topics and ignore national topics, right? No, that is wrong.  It is all about Topic A: What are people talking about? ...

KZRG Holds Christmas of Hope for Joplin Foster Children

Radio BNM Staff BNM Staff -
“We’ve had an overwhelming response to our campaign this year. We are able to spend more per child.”

6 Play by Play Problems Courtesy of a Talk Radio Program Director

Columns Peter Thiele Peter Thiele -
"The easier that you make it for the listener to understand what is happening, the more value you present."
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."