Tag: Peter Thiele
Browse our Latest articles!
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
News/Talk Radio Hosts All Need Some Resilience
This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a few things.
Talk Radio Needs to Reimagine Call Screening
Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun.
Mastering This News/Talk Radio Skill Can Grow Your Ratings
Imagine being at a diner and a person coming up to greet you and a friend at a table. Do you leave the new person out? No, you introduce your friend and fill the person in on the conversation.
Does Your Radio Station Sound Big?
I believe that every radio station has its own personality and feeling. I think that every programmer needs to find that station’s sound. As a PD,...
News Radio Hosts Need to Learn to Tell a Joke
There is a basic formula to tell a joke on the air. Most radio people are not that funny and there is a way to...
Learn To Be Your Own Biggest Critic
We all have told ourselves lies. I have lied to myself. It is so easy today.
A News/Talk Radio Autopsy After the BNM Summit
The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up.
Direct Results, Omaha Steaks Reward 930 WBEN With $4K Advertising Buy at 2023 BNM Summit
At the 2023 BNM Summit, one of the final panels of the conference featured a Shark Tank style competition for three news/talk brands competing...
2023 BNM Summit – Day 2
"Relaying news, information, insights, and interesting perspectives shared on stage at the 2023 BNM Summit."