Tag: Pierre Bouvard
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Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows
Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.
Takeaways From The 2023 BNM Summit
Barrett Media President Jason Barrett shares some of the standout moments and opportunities for improvement from last week’s BNM Summit in Nashville.
2023 BNM Summit – Day 2
"Relaying news, information, insights, and interesting perspectives shared on stage at the 2023 BNM Summit."
Pierre Bouvard, Lee Harris, Dead Horse Branding’s Rick and Melissa Caballo Join The 2023 BNM Summit Lineup
"There are many reasons to be in Nashville for the BNM Summit next month, and these four additions make a great show even greater."
Memories Are The Most Effective Sales Tool
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."
AM Radio Still Has Challenges Despite Ford’s Reversal
An AM tuner in every car is good, but a new law won’t fix the underlying problems.
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."