Tag: Pierre Bouvard

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows

Radio BNM Staff BNM Staff -
Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.

Takeaways From The 2023 BNM Summit

Columns Jason Barrett Jason Barrett -
Barrett Media President Jason Barrett shares some of the standout moments and opportunities for improvement from last week’s BNM Summit in Nashville.

2023 BNM Summit – Day 2

Columns Jason Barrett Jason Barrett -
"Relaying news, information, insights, and interesting perspectives shared on stage at the 2023 BNM Summit."

Pierre Bouvard, Lee Harris, Dead Horse Branding’s Rick and Melissa Caballo Join The 2023 BNM Summit Lineup

Columns Jason Barrett Jason Barrett -
"There are many reasons to be in Nashville for the BNM Summit next month, and these four additions make a great show even greater."

Memories Are The Most Effective Sales Tool

Columns Jeff Caves Jeff Caves -
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

AM Radio Still Has Challenges Despite Ford’s Reversal

Columns Dr. Ed Cohen Dr. Ed Cohen -
An AM tuner in every car is good, but a new law won’t fix the underlying problems.

How Many Ads Should I Run?

Columns Jeff Caves Jeff Caves -
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."