Tag: Pierre Bouvard

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Axl Rose, Ozzy Osbourne & Rock’s Greatest Onstage Meltdowns

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Last year in this space over the 4th, we...

The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

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"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

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"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

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"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

Takeaways From The 2023 BNM Summit

Columns Jason Barrett Jason Barrett -
Barrett Media President Jason Barrett shares some of the standout moments and opportunities for improvement from last week’s BNM Summit in Nashville.

2023 BNM Summit – Day 2

Columns Jason Barrett Jason Barrett -
"Relaying news, information, insights, and interesting perspectives shared on stage at the 2023 BNM Summit."

Pierre Bouvard, Lee Harris, Dead Horse Branding’s Rick and Melissa Caballo Join The 2023 BNM Summit Lineup

Columns Jason Barrett Jason Barrett -
"There are many reasons to be in Nashville for the BNM Summit next month, and these four additions make a great show even greater."

Memories Are The Most Effective Sales Tool

Columns Jeff Caves Jeff Caves -
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

AM Radio Still Has Challenges Despite Ford’s Reversal

Columns Dr. Ed Cohen Dr. Ed Cohen -
An AM tuner in every car is good, but a new law won’t fix the underlying problems.

How Many Ads Should I Run?

Columns Jeff Caves Jeff Caves -
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
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The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

Columns 0
"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

Columns 0
"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

Columns 0
"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

AI Isn’t Replacing Sports Media Talent, It’s Replacing Those Who Ignore It

Columns 0
"Five years from now, I don't think employers will ask whether applicants know how to use AI. They'll simply assume they do, just as they assume candidates know how to send an email, edit audio, or post to social media. The differentiator won't be whether you use AI. It'll be how effectively you use it."