Tag: Pierre Bouvard

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Falen & Colt Replace Dave Ryan on Minneapolis’s 101.3 KDWB

"To lead mornings on such an iconic station and become the first woman to hold this role is incredibly special."

Dirty Mo Media Launches New Western Lifestyle Vertical with ‘This Cowboy Life’

"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."

FOX Sports Pairs Tom Brady, Zlatan Ibrahimović for FIFA World Cup Program

"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."

After CBS News Radio: News Radio Industry Executives Speak on What Comes Next

Nearly 100 years of broadcast history came to an...

Why Sports Radio Talent Can No Longer Rely on the Stations They Work For

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

Why Small Broadcast Companies Face A Digital Crossroads

"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."

Why Pierre Bouvard Believes Sports Radio Is One of Audio’s Most Attractive and Important Formats

"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."

Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time

Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.

NAB Show 2025 Takeaway: Radio Is Pulling Together

“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay

Westwood One Touts Radio’s Strength But Misses Key Points

"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."

Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One, Still Bullish on 2024 Political Ad Dollars for Radio

As election season comes into full swing, everyone is looking to get a piece of the advertising revenue pie. E-marketer has forecast political spending...

Longtime Podcast Listeners Prefer Audio-Only Experience, New Study Shows

“YouTube is definitely the discovered platform, but it’s not a walled garden."

Podcast Audience Sizes Continually Underreported, New Study Suggests

"The podcast industry is leaving ‘ears on the table.’”

Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows

Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.

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Dirty Mo Media Launches New Western Lifestyle Vertical with ‘This Cowboy Life’

"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."

FOX Sports Pairs Tom Brady, Zlatan Ibrahimović for FIFA World Cup Program

"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."

After CBS News Radio: News Radio Industry Executives Speak on What Comes Next

Nearly 100 years of broadcast history came to an...

Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows

Of those 15, six actually decreased their spending during the month.