Tag: Pierre Bouvard

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

How Many Promos Does Your Radio Station Really Need?

Columns Jim Ryan Jim Ryan -
"Every programmer needs to internalize the basic rule from your sales department: in radio, frequency sells."

Why Sports Radio Talent Can No Longer Rely on the Stations They Work For

Columns John Mamola John Mamola -
"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

Why Small Broadcast Companies Face A Digital Crossroads

Columns Bob Lawrence Bob Lawrence -
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."

Why Pierre Bouvard Believes Sports Radio Is One of Audio’s Most Attractive and Important Formats

Features John Mamola John Mamola -
"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."

Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time

Business BNM Staff BNM Staff -
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.

NAB Show 2025 Takeaway: Radio Is Pulling Together

Radio Jeff Lynn Jeff Lynn -
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay

Westwood One Touts Radio’s Strength But Misses Key Points

Columns BMM Staff BMM Staff -
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."

Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One, Still Bullish on 2024 Political Ad Dollars for Radio

Columns Krystina Alarcon Carroll Krystina Alarcon Carroll -
As election season comes into full swing, everyone is looking to get a piece of the advertising revenue pie. E-marketer has forecast political spending...

Longtime Podcast Listeners Prefer Audio-Only Experience, New Study Shows

Radio BNM Staff BNM Staff -
“YouTube is definitely the discovered platform, but it’s not a walled garden."

Podcast Audience Sizes Continually Underreported, New Study Suggests

Radio BNM Staff BNM Staff -
"The podcast industry is leaving ‘ears on the table.’”
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."