Tag: Pierre Bouvard

"Every programmer needs to internalize the basic rule from your sales department: in radio, frequency sells."

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."

"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."

Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.

“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay

"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."

As election season comes into full swing, everyone is looking to get a piece of the advertising revenue pie. E-marketer has forecast political spending...

“YouTube is definitely the discovered platform, but it’s not a walled garden."

"The podcast industry is leaving ‘ears on the table.’”