Tag: podcast research
Browse our Latest articles!
65% of Podcast Consumers Follow 3 or Fewer Shows, Sounds Profitable Data Says
Podcasting continues to attract new consumers, with 34% saying they began listening to podcasts less than one year ago.
New Data: 61% Of Podcast Consumers Discover Their Favorite Shows Through YouTube, Social Media
"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."
Political Talk and News Podcast Listeners Evenly Split Down Party Lines, Sounds Profitable Data Shows
"If you were designing a genre from scratch to perfectly mirror the podcast audience, you couldn’t do much better than News."
Median Age of First Time Podcast Listener is 35, New Edison Research Data Shows
"Half of first-years may be under the age of 35, but that also means half are over 35. That’s a healthy sign that the medium appeals to everyone."
Podcast Time Spent Listening Peaks in Middays, Edison Research Data Shows
That midday figure is just slightly higher than the 6-10 AM window.
Digging Through Data: Steven Goldstein, Amplifi Media
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Digging Through Data: John Boyne, Jay Nachlis of Coleman Insights
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Seller to Seller: John Goforth, Magellan AI
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."