"Our work in building our digital assets continues to pay off; this is the sixth consecutive quarter in which the Digital Audio Group Adjusted EBITDA is larger than the Multiplatform Group Adjusted EBITDA.”
Audacy has repositioned rhythmic AC WSTR Smyrna/Atlanta as a brighter AC outlet. The station now carries "Atlanta's Upbeat Variety" positioning effective today.
What We Know:...
"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."
"A format shift designed to reconnect listeners with the defining pop hits of the late 20th and early 21st centuries while positioning the station squarely within a growing lane of nostalgia-driven radio brands."
"I don’t believe programmers are ignorant. I don’t believe they’re arrogant. But I do think some are trapped inside systems built for a different era."