Tag: Radio Business
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Why Radio Needs More Chief Relevance Officers Than Chief Revenue Officers
Relevance is what earns listening. Listening is what earns revenue.
2 Lessons the Dr. Pepper Jingle Can Teach News/Talk Radio Pros
Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.
The Industry According To….Elliot Segal, DC 101
Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
Local Radio and TV Account for Nearly 2.5 Million Jobs and $1.2 Trillion in U.S. Economy, NAB Study Shows
“This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of ZIP code or income level.”
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Salem Media Promotes Carolyn Cassidy to Vice President
In her role, she will continue to oversee operations for the company in Columbus, Miami, Orlando, and Tampa, while becoming a member of the organization's Senior Leadership Team.
Audacy Partners with Next Net for AI Discoverability Optimization
The new AI discoverability offering is now available through Audacy's sales teams at the local and regional levels nationwide.
Radio Customs Adds Bubba the Love Sponge, Miller & Moulton, Signs Deal with Jeff Weber Media Group
"We’re entering the FM space with real momentum while continuing to scale one of the most dynamic digital audio networks in the country.”
Redefining Classic Hits in the Streaming Era
Play what is expected from your brand, but also offer a variety that surprises.