Xperi is giving radio stations a new set of tools to measure their audiences. The company launched DTS AutoStage Broadcaster Portal Premium today, ahead of its demonstration at NAB Show Las Vegas.
The premium tier builds on the existing DTS AutoStage platform, now integrated into more than 16 million vehicles globally. Those vehicles generate more than 34 million hours of listening data per month in the U.S. alone. For the first time, subscribing stations can access competitive rankings by daypart in near real-time, along with expanded music charts that are exportable.
“As we talked to broadcasters across the country, we worked to advance the portal to bring them exactly the kind of granular, actionable intelligence they needed,” said Senior Vice President of Commercial Strategy and Partnerships Joe D’Angelo. “The result is our new premium tier, which for the first time in our industry, enables broadcasters of every size — from major-market leaders to local community stations — to see where their stations rank in their markets and neighboring markets, at any hour of the day.”
Originally launched in 2023, the Broadcaster Portal analyzes over 12 billion pieces of data monthly. It is used by thousands of stations across the U.S. Vehicle coverage spans 302 distinct markets. That includes cities as large as New York City with 247,000 vehicles to as small as market #302 — Kokomo, IN — at 1,464.
D’Angelo also noted the broader case for in-car data. “66% of U.S. adults listen to AM/FM radio daily, and most of that listening happens in the car,” he said. “Only the tiniest slice of that audience is represented in traditional listening analytics.”
Stations can now identify spillover listening in adjacent markets where their signal carries — and quantify it for advertisers.
The DTS AutoStage platform currently spans 13 automotive brands, including Mercedes-Benz, Ford, BMW, Tesla, Hyundai, Kia, and Audi. Its global vehicle footprint has grown 300% since 2024.
NAB Show Las Vegas runs from Saturday, April 18th, through Wednesday, April 22nd.
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