"Traditional rankings can take weeks, months or even half a year to get back to broadcasters, too late to build on immediate successes or assess if listeners’ taste/feedback is changing."
“This new version of the DTS AutoStage Broadcaster Portal signals an inflection point in radio broadcasters’ ability to obtain precise listening measurements at scale and with specificity."
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."