OutKick continued to build momentum in the opening months of 2026, posting sizable gains across its digital platforms and social channels.
According to a release, OutKick multimedia generated 78.8 million total multiplatform views in the first quarter, marking a 28% increase compared to the same period last year. The figure also climbed 14% from Q4 2025, signaling steady sequential growth.
Even more notable, total multiplatform minutes reached 120 million, which more than doubled year-over-year with a 111% jump and rose 94% from the previous quarter.
Audience growth extended to direct traffic as well. The platform averaged 4.8 million monthly unique visitors across desktop and mobile during Q1, a 13% increase from Q4 2025, according to Comscore data.
March proved to be a particularly strong month for the brand. OutKick delivered 11.8 million total digital multiplatform unique visitors, placing it 24th among more than 350 sports entities measured. The outlet finished ahead of several established competitors, including DraftKings, AP News-Sports, Complex Sports and The Ringer.
Senior Vice President and Managing Editor Gary Schreier credited the site’s willingness to tackle controversial or overlooked topics.
“OutKick had a tremendous first quarter because the platform continues to stand out as the only sports site that leads with common sense and asks the questions that other publications shy away from,” Schreier said.
Social media engagement also played a major role in the platform’s growth. Across Facebook, X and Instagram, OutKick generated more than 2.4 million social actions during the quarter. In addition, video content produced over 26 million total views across Facebook, X and YouTube, reflecting an increased emphasis on short-form and shareable content.
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