vCreative has launched new integrations with RCS ZettaCloud and WideOrbit Aurora.
With this update, vCreative now deploys Cloud AutoDub directly across both platforms. As a result, stations using vCreative with WideOrbit or Zetta eliminate manual steps. Consequently, production time decreases.
“The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows,” said vCreative CEO Mary DelGrande. “With Cloud AutoDub, we’re eliminating the friction between production and playout, giving broadcasters faster turnaround, greater reliability, and the ability to scale effortlessly across markets. This is a foundational step toward the fully automated, cloud-native future of broadcast operations.”
Meanwhile, AutoDub technology streamlines output for multi-market operators. It ensures consistent and predictable delivery across many stations. Additionally, it continuously checks, processes, and delivers commercials. It also applies correct format, metadata, and companion file parameters.
“With integrations like vCreative’s Cloud AutoDub now embedded within ZettaCloud, RCS is delivering real, cloud-native automation that removes friction between production, traffic and playout,” said Susan Larkin, President and CEO of RCS. “As the world’s largest broadcast software company, we support broadcasters globally who manage billions of dollars in advertising revenue and rely on efficient, reliable systems to protect and grow their business. There is no one-size-fits-all path to the cloud, and by automating key workflows, we help customers reduce costs, accelerate speed to revenue, and modernize operations—while maintaining a seamless listener experience.”
“WO Aurora’s integration with vCreative’s Cloud Dub is WideOrbit’s latest initiative that supports the industry’s urgent need to eliminate the expense of installing and maintaining on-prem hardware solutions,” added William Dub Irvin, Managing Director and Vice President of Radio Automation at WideOrbit. “WideOrbit and vCreative’s existing automation and traffic integrations have already saved our customers millions of dollars, and our integration with Cloud Dub is poised to further strengthen the financial position of our customers.”
This expansion reflects a broader industry shift toward cloud-based operating systems over local infrastructure. Notably, it follows a previous integration with Radio.Cloud earlier this year.
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