When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).