"Live, direct connection through the sports gambling world and original content that is difficult to replicate in an AI age, where I think we're all going to be inundated with slop, is the thesis under which the company was built.”
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
"We remain confident in our ability to position the Company for long-term success through strong execution and by maximizing value from the Company’s underlying assets.”
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."
"Live, direct connection through the sports gambling world and original content that is difficult to replicate in an AI age, where I think we're all going to be inundated with slop, is the thesis under which the company was built.”
"Lowe hosts NBC Sports' Premier League coverage, a role she has held since 2013. Additionally, she fronted FOX Sports' men's World Cup coverage this summer."