Tag: Radio Business
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Saga Communications CEO Chris Forgy Explains Why Going to AI Voices for Station Imaging Makes Sense
"It was just to be prudent, to allow us to grow, not to try to cut our way out of a downdraft, because you can’t do that.”
More Than $1 Billion in Cuts to NPR, PBS Passed in Senate
The vote to pass the cuts was split largely along party lines.
Saga Communications to Replace Station Voiceover Talents with AI-Replicated Voices
"The savings we were able to generate by going through this other way of doing station imaging — utilizing AI — saved about 10 people who otherwise would have lost their jobs as a result of the expense reductions we wanted to put in place."
66% of Americans Support Funding NPR, New Poll Shows
The support isn't limited to only one side of the political aisle.
Red Apple Media Names Bert Goldman Chief Technology Officer
“Bert’s experience made him the perfect choice.”
SiriusXM Officially Unveils Ad-Supported Subscription Plan
Subscribers of the SiriusXM Play package will receive access to 130 channels.
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Hubbard Radio Seattle Names Nick Beyer Vice President and Market Manager
“We are thrilled to welcome Nick back into the Hubbard fold.”
Smart TVs Emerging as Key Audio Platform, Edison Research Finds
Edison notes that podcast listening on connected TVs (13%) now significantly outpaces that on smart speakers (3%).
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...