Tag: Radio Business
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It’s a New Day For Barrett Media
"What you see on this website, and in your inbox through our daily newsletters is the result of passion, investment, love, knowledge, and hard work."
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
Local News Becoming Less Prevalent on Radio, New RTDNA Study Shows
68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.
AM/FM Radio Still Largest Spoken Word Audio Medium, Podcasting Closing Gap
“Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years.”
The Radio Industry May Be the Last One Standing
At this point, radio may be in the best position of all.
Crowd React Media Study Highlights Spanish Language Media Consumption
53% claimed they were regular news/talk listeners, dwarfing that of other formats like sports (26%).
Radio Projected to Garner Record Political Advertising Figures, AdImpact Study Shows
"A concentration on seven key general battleground states will drive spending in the category."
Saga Communications CEO Chris Forgy Knows Local News is Key to the Company’s Future
"The number one thing people want from media is connectivity. So that's why the local aspect of it is critical."
Retiring Audacy Cleveland SVP Tom Herschel Earns Cleveland Association of Broadcasters Excellence in Leadership Award
“While it's bittersweet to say goodbye to such an incredible group of individuals and the remarkable brands we have the privilege to represent here in Cleveland, this decision fills me with joy."
Radio Doesn’t Have to Have a Cloudy Future
Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?