Tag: Radio Business
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How Radio Can Avoid Overestimating Its Audience
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...
And You Thought Radio Had It Bad…The SiriusXM Edition
In so many words, SiriusXM decided that streaming audio is a tough business if your company is not named Spotify, Apple, or Amazon.
Radio Needs to Play Into the ‘New’ Factor Everyone Craves
You have to be creative to get the word out. One thing radio could learn from its own past is that outlandish publicity stunts work.
iHeartRadio App Receives Biggest Refresh Since 2011 Debut
The revamped app will feature an interface more similar to an in-dash car radio experience than previously seen in a digital audio app.
And You Thought Radio Had It Bad…
Under the heading of “misery loves company”, it could be worse. Just look at cable.
What Does the Future of the Radio Industry Look Like After the Election of Donald Trump? Industry Experts Weigh In
We asked three radio executives what the industry can expect during the second Trump administration. Their answers varied.
iHeartMedia CEO Bob Pittman: For Future Success, Media Need to Rely on Data, Not Narratives
"How do we have an economic model so it's something other than 'I gotta rile people up to get a rating so I can make money?'"
Cumulus Media Names Marv Nyren Regional Vice President for Chicago and Minneapolis
"I’m excited to contribute and make a positive impact in both markets.”
Urban One Sees 6.3% Revenue Decline During 2024 3rd Quarter
Radio was down 3.6%, while cable TV dropped 13.3%. Digital advertising also saw a decline of 4.1% during the quarter.
Nielsen Officially Moving to 3-Minute Qualifier for PPM Collection
"This enhancement to Nielsen radio currency is a direct result of the engagement and feedback we’ve received from our broadcast, agency, and advertiser clients."