Tag: radio contests
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The Industry According To: Andrew Curran, DMR Interactive
"Not all P1s are created equal. The same is true of P2s and P3s."
Country Radio Contests Became Audio Wallpaper: Here’s How to Fix Them
"Instead of hearing a dry corporate announcement about a thousand bucks, the listener immediately pictures something tangible."
What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Country Radio Needs to Hang Up on Caller Number Nine
Caller number nine had its moment, but that moment has passed. Your audience is smarter, savvier, and more distracted than ever.
Concerts Over Cash: Country Radio’s Secret Weapon
When a listener gets a ticket to see someone they’ve loved since they were 14, you’re not just filling a prize slot. You’re making a lifelong listener.
Simple Techniques That Will Make Urban Radio Contests Inclusive
“Who is this, and where are you calling from?”
For years, that was the standard lead-in for radio call-in contest executions.
Great Radio Promotions Are More Than A Giveaway Or Contest
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.
Country Radio And Making Memoriable Experiences
Country Radio has a huge advantage when it comes to contesting. The availability of artists is a not-so-secret advantage that is often not fully taken advantage of.
Remembering Some Favorite Music Radio Contests
They ranged from ultra-large cash giveaways to strange and often weird challenges, but the best always created fun experiences and helped generate rating success stories.