"South Florida is home to Hard Rock Digital, and it’s now home to Matthew and Brady, too. That shared connection gives this partnership a level of authenticity that resonates with local sports fans."
"Building on the genuine momentum from Kinder Bueno and the success of Nutella Peanut, we’re in a position to double down on our investment to accelerate portfolio awareness and market share in the U.S."
McKay was with Max Media’s 97.3 The Eagle in Virginia Beach from 1999 to 2019. He then moved to the label side where he was Dir./Southeast Regional Promotion for Riser House from 2019-2020.
"South Florida is home to Hard Rock Digital, and it’s now home to Matthew and Brady, too. That shared connection gives this partnership a level of authenticity that resonates with local sports fans."
"Building on the genuine momentum from Kinder Bueno and the success of Nutella Peanut, we’re in a position to double down on our investment to accelerate portfolio awareness and market share in the U.S."