Tag: Radio Industry
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What Taylor Swift, John Daly, Dick Biondi, and Great Radio Brands Teach Us About Being Remarkable
"You don’t have to be the best to be remarkable."
Black Box Group Launches 30/60/90-Day Brand Bursts
"No Retainers. No Decks. Just Speed & Progress."
Radio Stations That Ignore the Holidays Are Missing a Big Opportunity
"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'
Zero 9:36: The DIY Rock Artist Blending Metal, Rap, and Pop for a New Generation
"I never intended for the music to go this heavy."
Holiday Ticket Sale Begins For the 2026 Barrett Media Audio Summit
"With the holidays upon us, we wanted to help make it a little lighter on your wallet."
Off-Mic, Part 5: The Next Chapter – Landing Somewhere New
"You’re not 'off-mic'. You’re just broadcasting on a new frequency."
Radio Content Fails When Expectations Don’t Match
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
The Biggest Media Shifts of 2025
"This newer menu style of media is reshaping our landscape."
Meet Maria Palmer: The Unconventional Talent Shaking Up Chicago Rock Radio
“I supposed you could say it has gone from chaos to a little more organized chaos.”
The Lesson Every Radio Host Must Learn: Knowing Your Brand
"No matter what kind of show you are doing, you need to ask 'what is the listener expectation?', and 'what is MY brand'?"