Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
iHeartMedia has begun a round of layoffs that includes management and sales departments throughout the company.
If you or someone you know is affected,...
"Leaving radio isn’t really about finding another job. It requires a redefining of who you are when the mic or the station logo isn’t synonymous with your name anymore."
"If you have been affected by the layoffs and would like your contact information shared with prospective employers or colleagues, please email garrett@barrettmedia.com or john@barrettmedia.com"
"There will never be another you. There will never be anybody like it, and that’s what you have to take into your retirement. One of a kind, and an all-time great."