"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."
"Career grief is a profound sense of loss tied not just to a job role, but to identity, purpose, and self-worth. That grief hits differently in radio."
"The last thing I'm worried about are ticket sales. I'd rather play a part in helping someone learn a few things, and making a valuable connection to get back on their feet."
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
iHeartMedia has begun a round of layoffs that includes management and sales departments throughout the company.
If you or someone you know is affected,...
"Leaving radio isn’t really about finding another job. It requires a redefining of who you are when the mic or the station logo isn’t synonymous with your name anymore."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."