"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
According to the Las Vegas Review Journal, Lotus Broadcasting, the sports radio market leader in Southern Nevada, is expected to become the brand new...
Over the past year, John Hadley has kept a low profile in St. Louis. He directed his energies towards his network television sports consultancy, after...
The 7th episode of the Barrett Sports Media Podcast features an in-depth discussion on the current state of sports radio. Two former programmers with...
"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."