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BSM Podcast Episode 11: Jorge Sedano – ESPN LA 710

Speculation about Mike Francesa’s radio future grows as the WFAN talk show host inches closer to the end of his contract. After leaving the door open for a possible Mike and the Mad Dog reunion, Jason examines the possibility of Francesa-Russo 2.0 and lays out some options that could be available to New York’s leading sports radio voice.

The featured guest on this episode is sports radio veteran Jorge Sedano. During the past two decades Jorge has built a name for himself on the national stage with ESPN and FOX Sports Radio, in Miami on 790 The Ticket and WQAM, and in Los Angeles where he presently hosts morning drive alongside Keyshawn Johnson and LZ Granderson on ESPN LA 710. During the conversation Jorge shares his thoughts on numerous tricks of the trade, explains why investing in yourself pays off, expresses his disappointment with sports talk’s lack of minority voices, takes aim at those who are singling out ESPN, and informs listeners of the various stages and challenges he’s faced during his broadcasting career.


  • Interning for Scott Kaplan & Sid Rosenberg and the start of his radio career
  • Getting on the air hosting a wrestling show & how it led to reps doing sports
  • How paying his own way to the Super Bowl helped him get to FOX Sports Radio
  • Hosting overnight on FSR and getting Andrew Ashwood’s buy in to do it his way
  • The differences between WQAM and 790 The Ticket and why he joined 790
  • Why Miami struggles generating big ratings and how Los Angeles is similar
  • The lack of Hispanics in sports radio and cities that are missing the mark
  • The negative press and singling out of ESPN and why he takes issue with it
  • His Twitter spat with Jonathan Coachman and where things stand between them
  • Hosting a 3-man show and the balance of involving others & getting his own touches
  • How Colin Cowherd & Mike Greenberg’s execution with formatics rubbed off on him
  • Why phone calls are no longer critical to executing a successful sports talk radio show
  • His content strategy in Los Angeles where multiple teams play and interests are split
  • Quick Hits – Producer’s contribution, LA or Miami, PD role, advice to young people


Jorge’s’ Twitter handle: @SedanoESPN

Jason Barrett
Jason Barrett
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.You can find JB on Twitter @SportsRadioPD. He's also reachable by email at

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